A System for Attracting Self-Pay Clients: Ethical and Effective Use of Reflective Listening & Language in Marketing Materials

Desert–CAMFT

presents

A System for Attracting Self-Pay Clients: Ethical and Effective Use of Reflective Listening & Language in Marketing Materials

with Sam Garanzini, MFT

Friday, September 11, 2026
12:00pm-1:00pm

In-Person @ All Desert Wellness

(73726 Alessandro Dr, Ste. 203 Palm Desert, CA 92260)

1 CE Credits

Description

Choosing a therapist has changed. Prospective clients often compare multiple websites before ever making contact, making clear, authentic communication more important than ever.

In this practical and interactive workshop, Sam Garanzini, MFT, LPCC, demonstrates how clinicians can apply the principles of reflective listening to their marketing materials, helping prospective clients feel understood before the first session. Participants will learn how to identify the language clients naturally use to describe their struggles, translate clinical concepts into client-centered messaging, and create a clear "client roadmap" that accurately communicates the therapeutic process and potential outcomes.

Grounded in person-centered and motivational interviewing principles, this presentation emphasizes ethical, truthful, and non-misleading communication while providing practical tools clinicians can immediately apply to their websites, profiles, and other practice materials.

Educational Goals

• Develop a more sophisticated understanding of how client-centered communication principles apply to written practice materials.
• Build lasting skill in translating clinical work into language clients recognize and respond to.
• Strengthen ethical practice around truthful, non-misleading representation of clinical services.

Learning Objectives

In successfully completing and attending this presentation, participants will be able to:

1. Identify three linguistic markers of client pain points in unstructured text (such as forum posts or intake notes).
2. Apply reflective language techniques to translate clinical concepts into client-centered copy.
3. Construct a written "client roadmap" mapping presenting problems to therapeutic outcomes.
4. Evaluate their own practice materials against truthful, nonmisleading advertising standards.

Presenter

Sam Garanzini, MFT is the Executive Director of the Couples Therapy Training Academy and creator of the Practice Magnet Program & Software, which helps therapists build thriving private practices through ethical, client-centered marketing. A licensed Marriage and Family Therapist and Licensed Professional Clinical Counselor, Sam specializes in translating the principles of reflective listening into clear, authentic communication that helps prospective clients feel understood before they ever walk through the therapy room door.He is the author of Practice Magnet and has published peer-reviewed research on Gottman Method couples therapy outcomes. Sam regularly trains clinicians on developing effective, ethical practice materials that accurately reflect their clinical work while supporting informed client choice. His presentations combine practical marketing strategies with person-centered and motivational interviewing principles, giving therapists immediately applicable tools for communicating the value of their services with clarity and integrity.

Cost

$25 for Desert CAMFT members

$15 for Pre-Licensed Desert CAMFT members

$35 for Non-Members

*Registration closes evening before event.*

Questions

Please email Chaundra Prehara, Director of Events at chaundraprehara@yahoo.com.